The luxury auto makers Mercedes-Benz and BMW probably didn't throw on scary costumes at the end of October.   Nonetheless, the Tri-Pointed Star received a little treat that may have seemed more like a trick to Beamer. Specifically, Mercedes Benz increased monthly sales by 10-percent more than their Bavarian rival, completing October numbers with a 23-percent gain.

The Mercedes-Benz C-Class has been spotlighted as one of the main contributors to these sales. The best-selling range grew by 88 percent, alone. If Mercedes-Benz of South Atlanta were the betting type, they would put their money on the fact that a new coupe variant for the 2012 model year has been released. However, a more lavish body, addition of new engine options, class-leading safety, late-breaking luxuries and time-tested value probably contribute as well. Also, the C-Class had a little help with these sales from its class mates.

Opulence, value and luxury permeate all Mercedes-Benz classes. The degree to which consumers value these traits is magnified by the fact that Mercedes-Benz managed to upstage BMW sales in October, despite decreasing incentives by 15%.  Furthermore, Beamer actually increased incentives by 35 percent and still they didn't have the power to take down Mercedes-Benz...Looks like Beamer is forgetting at least one cardinal rule: Some luxuries really are priceless.

To experience the couture comfort of Mercedes-Benz for yourslef, visit the Mercedes-Benz of South Atlanta showroom, located at 3775 Royal South Pkwy Atlanta, GA 30349, today. We'd be delighted to give you full specs on any models, schedule a test drive, and talk financing. You should know going in, we've had several drivers in the Atlanta area come in and proclaim love at first sight.